If you know Elyssa, you understand her love for all things cozy—cozy gaming, cozy movies, cozy clothing... you name it! Working on this design brief was an absolute delight, especially since it was our first experience bringing a truck wrap to life.
Hot cocoa stirs up a sense of nostalgia, transporting us back to our childhood. It reminds us of snow days (unless you live in Phoenix—no snow days for you!), school break, and what could be better than a warm mug of cocoa topped with marshmallows and whipped cream? Delicious!
Cocoa Cabin is a hot cocoa truck that delivers the warmth and joy of winter in every cup. With its creamy cocoa, delightful toppings, and an inviting atmosphere, it’s the perfect spot for a festive treat or a cozy respite on a chilly day.
The project scope
Custom Brand Identity
Marketing Design
Truck Wrap Design
Custom Illustrations
Signage Design
illustrations
Creative Direction
snowy | cozy | youthful | nature | winter | memorable
Cocoa Cabin's mission is to evoke feelings of nostalgia and provide a cozy retreat on chilly winter days. To capture this nostalgia, we focused on imagery that represents shared experiences, such as driving along a road lined with snow-covered trees, roasting marshmallows by a campfire with family and friends, enjoying fresh snow on a winter day, or trying out the bunny slopes for the first time.
Our aim was to weave a narrative while keeping the visuals youthful and unforgettable. Cocoa Cabin offers delightful treats for everyone, so it was essential to create a brand that appeals to all ages. After all, a warm cup of hot cocoa has the power to awaken the inner child in everyone!
Mood
&
Color Palette
Cocoa Cabin blends warm and cool colors, evoking the essence of winter landscapes paired with a cozy atmosphere. The brand embodies a comforting, familial, and nostalgic mood. We emphasize togetherness while also allowing room for those who prefer to savor a cup of cocoa in peaceful solitude. Our design elements draw inspiration from nature, incorporating rustic textures and soft, inviting hues that mirror snowy forests and warm, flickering hearths. Each product is crafted with care to ensure it not only delights the senses but also resonates deeply with our cherished memories of wintertime gatherings.
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